Re: "Year Zero" project = "the way a viral campaign should be run" - (37signals)4052986f681c0bb027b76961bbf429604Thu, 03 May 2007 10:57:05 +0800sharedcopy.comhttp://sharedcopy.com/images/logo-sharedcopy.png?V0SharedCopysupport@sharedcopy.com"Year Zero" project = "the way a viral campaign should be run"http://www.37signals.com.sharedcopy.com/svn/posts/4052986f681c0bb027b76961bbf42960.html#shcp2Thu, 03 May 2007 10:57:05 +0800"Year Zero" project = "the way a viral campaign should be run"choonkeat2trueBefore you play it the disk is black. Wh...http://www.37signals.com.sharedcopy.com/svn/posts/4052986f681c0bb027b76961bbf42960.html#shcp1Thu, 03 May 2007 10:56:14 +0800Before you play it the disk is black. When you take it out of the CD player it’s white, and then slowly fades to grey. As it turns out the people that have done the marketing are the same ones that marketed the ill fated microsoft zune, which has been one of the biggest failures in history. This goes to show it wasn’t the marketing, it was an inferior product.choonkeat1true
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